Rebranding

As Etac, we continue to provide our well-reputed product brands, only in an easier way.

Founded in 1973, Etac is one of the world’s leading developers and providers of ergonomic assistive devices and patient handling equipment, with product brands such as Convaid, R82, Molift, Immedia, Star and Etac.

However, many have only known us through one or two of our product brands due to various company names and websites.

By adopting Etac as our overarching corporate brand, we strive to make it easier to get to know our company and explore our full offering. As Etac, we continue to provide our well-reputed product brands, only in an easier way.

Founded in 1973, Etac is a world-leading developer and provider of pediatric and adult mobility products, assistive devices, and patient handling equipment, with product brands such as Convaid, R82, Molift, Immedia, Star and Etac.  

The company is headquartered in Sweden, and besides the sales company in the US, Etac also operates sales companies in Scandinavia, Germany, Netherlands, United Kingdom, Italy and Australia, and has an extensive network of distributors in over 50 other markets around the world.

Etac’s products are designed in Scandinavia and the US, and whether the solution is for a child or an elderly person, our aim is always to promote the individual’s abilities and improve the caregiver’s working conditions – through quality, functionality and design.

Etac is one of the world’s leading developers and providers of pediatric and adult mobility products, assistive devices, and patient handling equipment for all types of daily needs. Many know at least one of our product brands but are not aware of our complete family of products.

By adopting the Etac name, we take the first step of making it easier to get to know our company and explore our full offering. As Etac, we continue to provide our well-reputed product brands (Convaid, R82, Molift, Immedia, Star and Etac), only in an easier way.

We have changed our company brand and logo to Etac and are continuously introducing our new logo and visuals across our sales channels to ensure easy recognition of Etac.

Please note that you still have the same dedicated sales representative and customer service, and that we still provide our well-reputed product brands Convaid, R82, Molift, Immedia, Star and Etac. The ambition is only to make it easier to get to know our company and explore our full offering.

Yes, we do. We only aim to make it easier to get to know our company and explore our full offering.

No, all our product brands will remain unchanged. We only aim to make it easier to get to know our company and explore our full offering.

Our company logo has been changed to Etac. Additionally, our product brands (Convaid, R82, Molift, Immedia, Star) have added the tagline "by Etac" to their logos to ease recognition of our product range.

Etac is the name of our company, as well as the name of one of our product brands.

Yes, you still have the same dedicated sales representative. Our sales teams will not change due to the rebranding.

Your sales representative is happy to tell you more about the rebranding and our company – and if you are interested in other product categories from us, your sales representative will put you in contact with an expert within your field of interest(s).

Find your sales representative.

Yes, you still have the same customer service and technical support team. Our dedicated support has not changed.

Your customer service representative/technician is happy to tell you more about the rebranding and our company – and if you are interested in other product categories from us, your representative will put you in contact with an expert within your field of interest(s).

Go to Contact.

Yes, our phone numbers have not been changed.

Go to Contact.

No, our Etac email addresses will not be changed.

Go to Contact.

Yes, you can still follow us on the same social media accounts.

In line with our new corporate branding and ambition of making things easier for our customers, we will also clarify our social media presence. We will share news about it before any changes are made.

No. We will always aim to enhance the individual’s abilities and the caregiver’s working conditions – through quality, functionality and design. That will never change.

We believe that our rebranding and related simplifications will lead to a smoother partnership with us. For example, instead of various websites, you can now find all of our product brands (Convaid, R82, Molift, Immedia, Star and Etac) on one website.

You will keep your dedicated sales representative, customer service and technical support team to secure specialized service.

Go to Contact.

The rebranding does not affect any distribution contracts, but please explore our full offering on our website and contact your sales representative for more information. Your sales representative will put you in contact with an expert within your field of interest(s).

Go to Contact.

Yes! As a distributor of our R82 products (or any of our other product brands), you are an Etac distributor. Please contact your sales representative for marketing support and/or if you are interested in more products from Etac’s assortment. Your sales representative will put you in contact with an expert within your field of interest(s).

Go to Contact.

Today, we have three contractual parties for sales;

  • Convaid Products LLC for Convaid products
  • R82 Inc for R82, Molift, Immedia and Etac products
  • Star Cushion Products Inc for Star products

No changes are required in your system for invoicing and purchase orders. There is also no change to our W-9 Tax form. We will still invoice and issue purchase orders from each of the three contractual parties listed above.

No, the regulatory labelling on our products will not change as a result of the rebranding.

No, there is no need to upgrade a product due to the rebranding. The rebranding will not affect the regulatory labelling on the products.